The ADAGP (Society for Graphic and Fine Art Artists) was created in 1953, to the initiative of artists wanting to reinforce professional and friendly bonds. Today the society represents more than 100 000 authors from all the visual form of arts.

This society, approved by the French Culture Department, protects, collects and allocates the authors’ rights (such as resale, property and collective rights) on behalf of its members, and supports artists through various creation aids measures. She became one of the biggest authors’ societies in the world.

It particularly protects its members on the new issues raised by the digital shift.

On March 22th 2013, the ADAGP launches on the occasion of its 60^th birthday its brand new website, following its mission, “make the artists know it’s possible to defend their rights”, by:

• Offering information for all the represented form of arts (painting, sculpture, drawing, design…)
• Gathering the enquiries for property rights (such as copying and performance)
• Providing the enquirers with a search engine allowing to find all the authors members of the society
• All of that on computers, tablets and mobiles

CHALLENGES

Business Challenges

The ADAGP mission is to handle the authors’ rights’ collection for its members. The site is an important communication media between the organization and its interlocutors, and the former ADAGP website needed a redesign to match the current web standards and be adapted to new uses.

Though it was efficient for rights enquiries management, the former site didn’t highlight the information related to the organization running, nor showed its vitality – now displayed through the news section. What’s more, one of the ADAGP cornerstones, its picture database, wasn’t highlighted enough.

This is why the society called on af83 to develop a brand new platform on the design done by the agency Minit-l.

Project Challenges

Our experts’ teams tackled the following challenges:

• Offering the users an image database promoting creation
• Integrating a powerful search engine allowing professionals and general public to find authors and know the rights ADAGP manages for them
• Facilitate copying and diffusion rights enquiries for publishers and producers
• Offering the users an interface tailored for different devices

RESULTS AND BENEFITS

• A brand new site making easier communication between ADAGP and its users
• A multilingual and responsive platform
• A back-office tailored to ADAGP uses and needs

Our work on this project gave af83 a deeper expertise in Ruby on Rails CMS.