Audi is a German car manufacturer, subsidiary of Volkswagen Group. Located throughout 55 countries, the brand is present on most of the personal vehicles market segments. In 2012, the company sold more than 1.45 million of cars, reaching a new record since its creation in 1909.

CHALLENGES

Audi France has a press website dedicated to journalists, presenting the brand news and set of press kits. The press relation teams in the company maintain it thanks to a back- office. The company wanted to redesign its website to better meet the needs of the journalists and its PR team.

The agency “One”, member of Mullen Lowe Group’s network, was in charge of the Audi France’s digital strategy and called us on to help them in the design phase.

METHODOLOGY AND OUTPUTS

af83 built a team of User Experience Designers to answer this request. First, we benchmarked many websites front and back-office to present the market state of the art in architecture and information presentation as well as CMS administration interfaces.

On this basis and following an exchange with the clients to better grasp the targeted user profiles, we realized two wireframes proposition. Then, we organized another workshop, to deliver the final versions of the site and back-office key screens.

RESULTS

Thanks to these deliverables, the Art Director and the Developers to easily and quickly understand the new experience of the manufacturer’s French press website redesign and improvement.

The project then moved on to the development phase.