SFR is one of the leading French telecommunications companies, with over 20 million customers. SFR Foot is a community platform created in partnership between SFR and L’Équipe, the oldest French sports newspaper, dedicated to football amateurs and fans. It brings together the biggest championships in video as well as the latest news of the European championships.

CHALLENGES

Business Challenge

Football has always been the most popular sport in France. This is why SFR Foot is foremost a strategic project aiming at gathering a huge community of enthusiasts around the brand.

Project Challenge

• Pushing the boundaries of traditional community experiences by adding extra features, like creating and managing profiles, searching and adding friends, send internal messages, upload photos and videos, and more.
• Realizing a publishing platform without storing the articles in a database
• Designing and implementing the strategy of presence on the audience crossroads, and broadcasting on social networks, including video platforms, Facebook, Twitter, Digg, and so on.

RESULTS

The platform offers specific tools, fitted to amateur soccer practice. The users are thus able to manage their soccer team online, access the next games schedule, the opposing teams’ profiles… Attributing “gold’n’goal” points promotes users engagement: the most active are shown in the first places, allowing their profile to be put forward.